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Day: April 28, 2026

self-talk and mindset meaning we assign to events founder mindset and perception beliefs shape reality interpreting experiences self-concept and identity mindset and decision making internal narrative

The Stories We Tell Ourselves

Every day you choose who you’re going to be. You do it by interpreting the world around you and deciding who you are in relation to it. It’s almost instantaneous. A prospect avoids you. An employee lets you down. A contractor ghosts you. Notice how quickly we collapse what happened with the story we tell

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