about me

Debbie King



My Story

I bootstrapped and scaled my first business, a technical services company over 18 years. But the more we grew, the less time and freedom I had. 

I was never sure I was doing it “right.” I wondered if I had the right business strategy. I was constantly worried about cash flow, I had problems with my staff, clients were demanding, the market was shifting.  It was like the game whack-a-mole because every time I fixed one area, another fell apart. Except this was no game, it was my life. I thought there must be something wrong with me. I couldn’t figure it out. 

For many entrepreneurs, even when business is great, we’re stressed and exhausted. The rest of our life is a disaster. Relationships fall apart. We feel terrible and look worse. We have no time for anything but work and we resent our business. We start dreaming about escape. That was me.

The relationship I used to have with my business was unhealthy. Instead of my company being an asset that worked for me, it was a trap.

I wanted my LIFE back.

I learned how to change the way I thought about my business, and change the way I ran it. 

Turning obstacles into strategies, I focused on increasing the value of my business. Along the way, I fell back in love with it – and other people loved it too. In fact, people wanted to buy my company. Instead of feeling frustrated and exhausted, I felt energized and fulfilled.

Now I help other business owners do the same thing.

I had a successful exit, selling my business while ensuring the process was smooth for both our staff and customers. The sale propelled the company forward with new leadership and energy while securing my financial future.

There’s never been a better time to turn your business into an asset. When you own a company that can run without you and that other people want to buy, that’s real freedom. Keep it or sell it—and win either way.

I can show you how to love your business again. How to take back control and create your future on purpose. So that you have the time, money and freedom you thought you would have when you became an entrepreneur in the first place.

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