about me

You can create anything you want in business and in life – my story is proof. While working my way through a statistics degree in undergrad, I founded my first company, Association Analytics®.  I grew this company over 18 years, successfully transitioning from a technical consulting and services firm to a data warehouse product and analytics platform which I successfully sold.

But it wasn’t easy.  While scaling my business, I was constantly confronted with new challenges about how to lead the company in the areas of strategy, people, cashflow and execution – and I noticed my fellow entrepreneurs had the same issues. I could see how each of these four areas were pieces of a puzzle and that the most important thing of all was mindset.  But I didn’t know how to manage my own mind and I was constantly stressed and exhausted.

I re-branded and successfully evolved from a service-based analytics consulting model to a product and solutions business. This was a very good idea because the company grew much faster when we were providing value in the form of standard solutions instead of trading time for money. It wasn’t easy, and I made a lot of mistakes along the way. I succeeded because I never gave up.

But my hard-driving style of achieving goals and operating in “lone wolf” mode meant I was often frustrated and overwhelmed because I tried to do almost everything myself, even though I had a team. Nothing would keep me from success. Anything that was in the way I went over, under, around or through!  As you can imagine this approach created some wreckage in its wake. Although my clients and customers loved my fierce focus on delivering value and getting results, I exhausted my staff (and myself) with my relentless drive to succeed.

During this time I also started coaching and mentoring other entrepreneurs and loved watching how their businesses grew. I knew I wanted to go to business school but instead of following the typical MBA track, I decided to focus on leadership.