Two Nobel Prize physicists declared something radical nearly a century ago: consciousness doesn’t come from matter. Matter comes from consciousness. It’s the opposite of what we’ve been taught to believe.

Business is Downstream of Consciousness

If consciousness is fundamental, then even business is downstream of it. As founders, we build companies, set milestones, and strive for results. But underneath it all, what we really want is to feel certain ways: free, safe, significant.

We expect success will give us those feelings, and when it doesn’t last, we’re disillusioned. But the external world doesn’t create our feelings.

I know this firsthand. I built and sold a data analytics company and wrote the book Loving Your Business. For years I thought the next big deal or a successful exit would deliver freedom. What I discovered is that our experience of life is shaped by our level of consciousness.

What Consciousness Really Is

So what is consciousness? At the macro level, it’s the entire space where all experience happens, the backdrop of reality itself. Your individual level of consciousness is simply how much of that field you can access. When you’re conscious, you’re aware. You’re present.

When you’re in survival mode, awareness narrows. Everything seems urgent and you firefight all day. You tighten control, which pushes people away, and you end up exhausted.

When your consciousness expands, awareness widens. You see patterns and possibilities. Intuition becomes a superpower and it’s easier to make decisions. Instead of forcing, you move forward with ease. You’re in flow.

The Hard Problem of Consciousness and Quantum Clues

Here’s the mystery: no one knows where consciousness comes from. Science can explain sensory perception: how light hits your retina, how sound waves vibrate your eardrum, how molecules trigger receptors on your tongue. But none of that explains why it feels like anything.

Why red looks vivid, why chocolate tastes rich, why music can move you to tears. That inner experience, the felt quality of perception, is what philosophers call the Hard Problem of Consciousness.

It’s why consciousness isn’t just another brain function. It’s something more profound.

Pioneers of quantum physics, Max Planck and Erwin Schrödinger, said consciousness is fundamental and matter derives from it. At the most basic level, matter isn’t even solid. What we call reality is a field of pure potential, where probabilities are shaped by observation.

The prevailing belief is that the brain creates consciousness. But there has never been a single experiment to prove it. What if the opposite is true? What if consciousness comes first? What if it creates the brain and everything else?

If that’s the case, then what does the brain do? Its role isn’t to generate awareness but to filter it. It filters reality based on what you expect and believe. Psychologists call this confirmation bias. By default, it lets in enough to keep you functioning, but not necessarily enough to help you grow or evolve. The brain filters the signal. Consciousness is the source.

Why Consciousness Matters Now

Your level of consciousness shapes the life you create. It affects how you experience problems, how you relate to others, and how you add value to the world. When you’re no longer stopped by subconscious patterns, you play an entirely different game. A multidimensional one. You think clearly and feel confident. You spot opportunities and take action. You’re flexible and resilient in a world that reshapes itself every day.

That’s why consciousness matters.

Come with me and let’s evolve together.