The Difference
AI has already commoditized analysis, and the models will keep improving. Logic isn’t a differentiator in business. But you have access to a type of knowing AI doesn’t have: intuition.
I have a healthy respect for logic and data. I built my first business around it. But the longer I work with founders, the more I notice our above-average intuition. You may not call it that, but consider all of the thousands of good decisions you had to have made to get you here. You probably don’t realize it because we tend to focus on our bad decisions.
Founders have the ability to sense things other people don’t, and your risk tolerance is higher because of it. That capacity isn’t mystical. It’s practical, trainable, and tied directly to consciousness: your awareness of your inner state and the larger field you’re operating in.
Consciousness is the Doorway
Negative emotions interfere with your ability to access your intuition. When your body feels frustration, stress, anxiety, and overwhelm, it blocks awareness and you’ll miss important information.
When you’re conscious and aware, you’re able to intentionally perceive energy around you. When you’re fully present, your field of attention widens. You catch energy signals in tone, timing, and subtext. It’s a definite advantage in business.
It’s easy to confuse a sense of urgency with intuition. They’re not the same thing. Urgency pushes. Intuition pulls. Urgency feels tense and scattered. Intuition is calm and precise. The more conscious you are of your state, the easier it is to tell them apart in real time.
Reliable intuition is something you feel in your body first, which is why it’s important to calm your nervous system. Meditation is one of the ways I do this. Exercise is another. But the most important thing you can do is be conscious moment-by-moment of what you’re feeling.
Why Now?
Why this matters right now is obvious. Uncertainty is multiplying. Markets are moving too quickly for perfect plans. Founders who combine human intuition with AI logic have an advantage.
I’m not anti-data. Intuition directs attention and data informs execution. Together, they make you faster and more accurate than either one alone.
When you’re conscious, intuition comes online. You’re not at the mercy of the market’s mood or the latest model. Your state of mind is the input. You make decisions, the world responds, and you evolve as you iterate.
