What’s the reason you avoid, stall, change your goal, or read another book to find the “solution” instead of taking bold action?

It’s the one thing holding you back from creating the business (and the life) you want.

Telling yourself you don’t know, you’re not sure, you don’t have time, are all smokescreens.

Believing you don’t have the time, the money, or the knowledge is a story.

The real reason is that the primitive part of your brain is hardwired to avoid risk and conserve energy.

It believes you might fail and that means your safety is on the line.

But your safety is not on the line.

Feeling safe is a mindset. It’s created by your mind.

Ultimate safety comes from believing in yourself. Believing that you can handle anything.

Because you know that the result of every action is that you either get what you want or you get more information.

Either way you win.

Scale your business, build the product, hire the rock star, write the book.

The time is now. The world needs you to show up.

You already know what to do.

The answers are not out there. They’re in you.

Be brave enough to answer these two questions:

1. What are you not doing that you know you should be doing?

2. What are you doing that you know you should stop?

Answer these two questions, then begin to take immediate, consistent action following this formula and you cannot lose:

Decide + Act + Evaluate + Iterate