You Don’t Need All the Answers
One of the biggest lies we tell ourselves is that we should know all the answers.
Of course, that’s not possible.
But yet, we think we should know.
We have to project total certainty, or:
• No one will buy from us.
• No one will work for us.
• No one will lend us money.
None of that is true.
Why Doubt Holds Founders Back
If you think you should know all the answers, but you don’t, you’ll doubt yourself.
Doubt is deadly for founders.
It makes you hesitate and play small.
Increase your self-confidence instead.
Confidence vs. Self-Confidence
Self-confidence is not the same as confidence.
Confidence is limited.
It comes from past experience.
You can do it because you’ve done it before.
Self-confidence is different.
It’s unlimited.
It comes from within.
You can do it because you believe in yourself.
Scaling Requires Self-Confidence
Scaling your business will require you to do things you’ve never done before:
• Charging in advance
• Hiring a management team
• Systemizing and automating
• Turning services into products
• Building a recurring revenue model
You won’t have confidence the first time you do something.
But you can rely on self-confidence every time.
How to Build Self-Confidence
Here’s how to build it:
Keep your word.
Admit when you don’t know.
Ask for help.
Don’t beat yourself up.
Learn from everything.
Self-confidence comes from trusting yourself.
Not from knowing all the answers
