I loved handling the sales for my business and I was good at it.
It was a strength.
It was also a huge risk.
A serious riding accident took me out of the business for months and forced me to see just how risky it really was.
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If I wasn’t making sales, revenue stopped and the pipeline dried.
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In the client’s mind, their relationship was with me, not my company, so I was the one they called or emailed with problems.
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I sold many different complicated services. No one else on my team knew how to explain them like me.
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Complexity also caused problems with delivery because the team didn’t understand what I sold.
How I Shifted the Sales Dependency
That’s when my mantra became:
Make it simple.
Make it scalable.
Make it sellable without me.
It didn’t happen overnight, but here’s what I did next:
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Simplified services from 30 to 3.
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Turned those services into standard solutions.
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Created a repeatable sales process.
Instead of selling based on my charisma, we sold clear, repeatable solutions.
If You’re the Only One Selling, It’s a Bottleneck
If you’re the only one selling in your business, you could be one accident or illness away from seeing your revenue vanish.
If others can’t sell it, you’ll never stop doing it.
You’ll be the one holding it together and holding it back.
