The Rhythm of Business and Growth
Success isn’t linear.
Neither is failure.
Markets rise, then fall.
Clients flood in, then dry up.
Momentum builds, then slows.
This isn’t random—it’s the rhythm of business in action.
It’s the Sixth Hermetic Principle: Rhythm.
Nothing in business stays the same.
- Not your revenue.
- Not your clients.
- Not your energy.
Everything moves in cycles—expansion and contraction.
If you expect constant business growth, downturns feel like a crisis.
But if you understand rhythm, you know:
- Success ebbs and flows.
- Slow periods serve a purpose.
- Challenges make you stronger.
The Lesson of Rhythm in Business
When I started my first business, I had a 5-year period of intense rapid growth. I took it for granted.
When the downturn came, I was stunned.
And almost went out of business.
I had enough runway to change my business model by productizing my services.
And then I rode the next wave.
That’s when I fully understood how rhythm shapes business success.
I never forgot that lesson.
How Business Follows Natural Cycles
The rhythm of business isn’t just about financial cycles—it affects everything:
- Sales cycles
- Market trends
- Personal energy and productivity
Fighting the rhythm creates frustration.
Working with it creates flow.
Even major companies experience this. Some of the biggest brands in the world have had downturns before making comebacks. They adapted, evolved, and embraced the natural business cycle instead of resisting it.
How to Work With Business Rhythm
What does that look like?
✅ Instead of resisting market forces → Anticipate and adapt.
✅ Instead of panicking in a slow season → Use it to refine and rebuild.
✅ Instead of pushing harder when tired → Rest and regain momentum.
Rhythm Is a Law of Nature and Business
Don’t fight the waves.
Learn to ride them.
The rhythm of business will always exist.
Success and failure come in waves, not straight lines.
When you work with rhythm instead of against it, business becomes more predictable—and less stressful.
By embracing the natural flow of success and setbacks, you can navigate challenges with confidence and prepare for the next wave of growth.
