The Authentic Leader’s Journey

In business we think we have to project an image of total certainty in order for people to buy from us.

We also think we have to know all the answers for our team to respect us. 

Neither of these are true.

But because we think they are, sometimes we feel inauthentic and doubt ourselves. 

That’s what keeps you from maximizing your potential. It’s not your education or your bank account or your market. 

It’s the deadly doubt. The hidden worry that people might “find out.”

The first thing to know is everyone feels that way sometimes.

The second thing is that feelings aren’t facts. The feeling of doubt comes from specific types of thoughts, like thinking we have to be certain and know all the answers.

Remind yourself you always do the best you can given your current situation. 

Maybe occasionally you’re distracted because your kid’s in trouble at school, or you’re tired because your partner’s been sick, but that’s the reality of life. You still can feel good about always doing the best you can, given the situation.

And that’s all you can ask of yourself. 

You can even feel confident without feeling certain, because confidence comes from within.

Confident leadership means you’re comfortable with uncertainty because you believe in your ability to get things done through other people. 

You don’t have to know all the answers. 

You just have to ask the right questions.

You can choose to believe in your team and in your ability as a leader to set priorities, allocate resources, and evaluate results.

You’re on the planet to express your zone of genius. To find and demonstrate your unique ability, not to be perfect.

Be confident being your authentic self.

Authenticity in business begins by letting people see the real you. Say what you really mean. Worry less about how you look. Be willing to say, “I don’t know,” and ask people to help you. 

Ditch perfection. It’s a barrier to authenticity because it’s not real. 

We’re all having a temporary human experience on this planet. 

The greatest gift you can give the world and other people is your true self.

Remember when you used to LOVE your business? Find out how to leverage your brain and manage your mind in my bestselling book, Loving Your Business. Separate your identity from your business and turn it into a scalable asset that can run without you. That’s a business you’ll love – and other people will too. Get the first chapter here!



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