The Key to Increasing Our Company’s Value

Increasing our company’s value means decreasing risk. 

Business owners are ALWAYS on the lookout for risk.

We can’t ignore the obvious, like when demand is down, or our market is shrinking. 

But there are other areas where risk lurks, creating a trap.

Because it’s RISKY when our business:

➣ Can’t run without us or a key employee.  

➣ Competes on price – it lowers our margins.  

➣ Serves many different types of customers – marketing becomes more expensive and less effective. 

➣ Generates revenue from services billed by the hour – trading time for money doesn’t scale and can require expensive people who are hard to find and keep. 

➣ Lacks systems – each new job is recreating the wheel. 

➣ Doesn’t have positive cash flow – we might not collect all our accounts receivable. 

But if your business focuses on a narrow niche, provides scalable solutions instead of services, generates consistent profit and positive cash flow, and runs without you, that’s a VALUABLE company to you and others.

At times we’re reluctant to change what worked in the past. 

But as the saying goes, “What got you here won’t get you there.” 

These strategic shifts can turn your business into an asset that gives you options – to scale, sell, or remove yourself from the day-to-day. 

That’s real freedom and security. 

 

Remember when you used to LOVE your business? Find out how to leverage your brain and manage your mind in my bestselling book, Loving Your Business. Separate your identity from your business and turn it into a scalable asset that can run without you. That’s a business you’ll love – and other people will too. Get the first chapter here!

 

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