What Would You Do if You Believed Success Is Inevitable?

Entrepreneurs are action-oriented. We have a need for speed and a sense of urgency.

We’re in a hurry. There’s a lot to do.

But here’s something you may not realize:

When you believe there’s not enough time, you’ll look for (and find) evidence for this belief.

And you’ll pay a very high price:

1. Your body secretes cortisol and adrenaline, which interferes with your pre-frontal cortex’s ability to think and plan. You’re not as effective, and your decisions are not as good.

2. Your brain creates a neural pathway, and like a groove in a record, you’ll slip into the “habit of hurry”, creating urgency in all kinds of situations even when it’s inappropriate.

3. You’ll be judgmental and frustrated when other people don’t hurry.

The reason you hurry is because you think you must, in order to get the result you want.

Embedded within the urge to hurry is the thought that you might not get (or are not entitled to) the outcome you want unless you pay the “price.” Unless you add stress and urgency.

But no matter what result you get, when you’re fueled by hurry, you’ll be exhausted afterward.

It’s a scarcity mindset.

Contrast that with believing in yourself. Knowing you will take action, iterating and learning, and never quitting until you get the result.

With that frame of reference, you don’t need to hurry because success is inevitable.

What would you do if you believed THAT?

You might focus intensely and move quickly, but you don’t hurry.

It’s a growth mindset.

Remember when you used to LOVE your business? Find out how to leverage your brain and manage your mind in my bestselling book, Loving Your Business. Separate your identity from your business and turn it into a scalable asset that can run without you. That’s a business you’ll love – and other people will too. Get the first chapter here!



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