Why a Future Focus Is So Important in Business

What do successful race car drivers, equestrian jumpers, and entrepreneurs have in common?

They focus on where they want to go.

Because energy flows where attention goes.

Of course we know this, we’ve heard it before. But sometimes our mind goes on autopilot.

The built-in negativity bias that has kept the human race alive for millennia takes over your focus.

You find yourself hyper-focused on the competition. You compare yourself to others and try to be perfect. You worry you won’t succeed.

You might believe this makes you work harder and creates better results, but it holds you back.

By focusing on what you don’t want, you draw it closer to you.

This is why the race car driver doesn’t look at the wall when speeding around the track and why I don’t look at the ground when going over the jump.

It’s also why successful entrepreneurs don’t focus on what’s wrong.

They focus on where they want to go.

So how do you create this habit?

The fastest way to identify your focus is to notice how you’re feeling. If you’re frustrated, overwhelmed or stressed it’s a sure sign your mind is focusing on what you don’t want.

It’s totally normal. It’s just not helpful.

Try this: instead of trying to go from one extreme to the other (like frustrated to relaxed), put your mind in a neutral position.

Picture a pendulum resting in between swings.

A good neutral position is curious. You can create the feeling of curiosity by asking yourself questions like:

What’s going right?
What am I learning?
What do I want?

Start the practice of intentionally focusing your mind today and watch as results improve in all areas of your life.

Remember when you used to LOVE your business? Find out how to leverage your brain and manage your mind in my bestselling book, Loving Your Business. Separate your identity from your business and turn it into a scalable asset that can run without you. That’s a business you’ll love – and other people will too. Get the first chapter here!



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