The usual way to fix what’s not working in your business is to change what you do.
Something goes wrong, and you feel a sense of urgency to act.
But before jumping into action, stop and ask, “Who am I being?”
If sales are down, a key employee quits, or you lose a contract, who you are being in the face of it is more important than what you are doing.
It also sends a signal to your team.
Your identity directs your actions and affects your culture.
Your identity is your self-concept, and it consists of your beliefs about yourself and the world around you, including your business.
If you believe your business is a problem, that’s how you’ll relate to it, and everything you do will feel like a struggle.
If you believe your business is an opportunity, that’s how it will be for you, and overcoming challenges will feel exciting.
Not just for you, but for your team.
If you believe you’ll never figure it out, chances are you won’t.
If you believe the obstacle is the way, you cannot fail.
Whatever you believe, your brain will show you what you expect to see.
Transform your business from the inside out.
Start with your self-concept.
Who are you being right now?