Why Understanding Your Self-concept is Vital for Business Growth

The usual way to fix what’s not working in your business is to change what you do. 

Something goes wrong, and you feel a sense of urgency to act.

But before jumping into action, stop and ask, “Who am I being?” 

If sales are down, a key employee quits, or you lose a contract, who you are being in the face of it is more important than what you are doing.

It also sends a signal to your team.

Your identity directs your actions and affects your culture.

Your identity is your self-concept, and it consists of your beliefs about yourself and the world around you, including your business.

If you believe your business is a problem, that’s how you’ll relate to it, and everything you do will feel like a struggle.

If you believe your business is an opportunity, that’s how it will be for you, and overcoming challenges will feel exciting.

Not just for you, but for your team.

If you believe you’ll never figure it out, chances are you won’t.

If you believe the obstacle is the way, you cannot fail.

Whatever you believe, your brain will show you what you expect to see. 

Transform your business from the inside out.

Start with your self-concept.

Who are you being right now?

Click below for an instant download to my #1 best seller, Loving Your Business

Remember when you used to LOVE your business? Find out how to leverage your brain and manage your mind in my bestselling book, Loving Your Business. Separate your identity from your business and turn it into a scalable asset that can run without you. That’s a business you’ll love – and other people will too. Get the first chapter here!



Scroll to Top
Complete 50%

Get the Guide: “6 Steps to Turn Your Business into an Asset”

We may email additional resources and you can opt-out any time. We promise to protect your privacy.

Tired of feeling frustrated and trapped by your business?


6 Steps to Turn Your Business into an Asset

Complete 50%

Instant access to “How to Grow Your Business without Losing Your Mind”

Just enter your information below.

Please see our Privacy Policy to see we take your privacy seriously.