Your Business Is an Asset Your business isn’t your identity. It’s your teacher. Everyone I know is going through an identity shift right now. Questioning their path.Reevaluating what matters. Their business used to validate them and prove how smart, capable, and important they were. The money was the measuring stick, even when it drained them.

Change Your Identity Before You Change Your Business There’s a reason you sometimes feel stuck. It’s not because of what you’re doing or not doing. The real reason will surprise you. It’s about who you think you are.Your identity. Why New Actions Often Don’t Stick When you want to change: • Your business• Your health•

You Don’t Need All the Answers  One of the biggest lies we tell ourselves is that we should know all the answers. Of course, that’s not possible.But yet, we think we should know. We have to project total certainty, or:• No one will buy from us.• No one will work for us.• No one will

Don’t Just Forecast the Future Here’s how most founders forecast future growth: • Base it on last year• Talk to other owners• Use the industry average I say you’re playing too small. Your future has nothing to do with your past. It also doesn’t depend on:• the market• the economy• the government• your customers There’s

Think Like a CEO There are 3 important practices founders don’t emphasize, but professional CEOs do. It’s easy to forget them because when it’s your business everything seems urgent and important. It’s hard to think clearly. It’s tempting to spend your energy trying to prove your worth. And trying to control everything. The Trap of

Coach Your Leaders  Tactics make your business run.Strategy makes your business grow. You need leaders who can find solutions without you—Not just do what they’re told. When your leaders constantly come to you for answers, it’s time to coach. Coaching your leadership team is part of your role.Avoiding the conversation helps no one. Maybe you