When you’re trying to grow your business fast, it’s counterintuitive to do less.

But that’s exactly what you need to do.

When you’re working in your business instead of ON your business, you limit your growth.

You know this already, but you still do it.

Because you know how to do the work. You’re good at it.

Plus, you think you can do it better than other people.

It’s one of the reasons you wanted a company of your own in the first place—to have the freedom to “do it your way.”

Your brain gets a small dopamine rush when you complete tasks you know how to do.

It makes you feel good, so you keep doing them.

Delegating creates feelings of uncertainty because other people do things differently.

The brain doesn’t like uncertainty.

You’ll be tempted to keep doing even mundane functions because it seems safer.

Besides, you believe the way you do things is the right way.

After all, it got you here. Why change if it’s working?

Because you’re creating a business that can’t run without you.

That’s a trap no entrepreneur wants to experience.

Instead, take a look at what you’re doing and put everything into three buckets:

1. Things you don’t like to do and aren’t good at doing. Question if these things need to be done at all and delegate the ones that do.

2. Things you’re good at, but someone else could do. Even if they don’t do it as well as you, offload these things to someone else.

3. Things you’re great at, and no one else can do. Your goal is to spend most of your time here. This is your personal “zone of genius.”

Delegate does not mean abdicate. It means communicate and create clear agreements, then evaluate the results and iterate.

In order to grow, you can’t do everything. You must rely on the ability of others.

Make the conscious decision to learn the skills needed to hire the right people (check out the book, “Who”) and then choose to trust them. Delegate everything you can to them and evaluate the results.

Not only will your business grow faster, but you’ll feel more fulfilled when you’re doing what aligns with your unique ability.