Your zone of excellence keeps you from your zone of genius and makes your business small. Your zone of excellence includes all the things you’re great at, but other people can do them too. Even if they can’t do them as well as you, they can still do them. And they should. Because that frees

Spend most of your time in your zone of genius. If calling yourself a genius feels boastful, let go of that idea. It’s not about being better than others—it’s about doing what you love and what you do best. It’s not selfish, either. The world improves when everyone contributes their unique abilities instead of settling

Animals understand authenticity. They don’t really know any other way to be. My puppy shows utter joy each time he sees me, without wondering how he looks or whether he’s over-wagging his tail. It doesn’t occur to him to try to be like the dog next door. There are 8 billion people on the planet

The branch of philosophy that deals with the nature of reality and our existence in the universe is called ontology. It’s not a word you hear very often in business, but that’s about to change. The field of ontology explores which things exist and how those things relate to each other at a universal, meta

In business, we often think we need to project total certainty for people to trust us and buy from us. We also believe we must know all the answers for our team to respect us. Neither of these are true. Yet, because we believe them, we sometimes feel inauthentic and start doubting ourselves. That doubt—the

Being genuine is the most powerful form of personal expression. Commit to being congruent. Insist on living authentically. As a unique point of consciousness, you’re shaping the future and destiny of our planet. Your spirit wants to create something new into the world, not duplicate what other people do. Express the essence of your being.