We like to think that when it comes to difficult decisions, we use reason and logic to weigh the pros and cons. But the primitive part of our brain often works against us. It pushes for the option that requires the least amount of change. You’re subtly influenced by its most effective tool—fear of the

Your brain has two parts. The neocortex handles thinking, planning, and taking risks. It’s the part you use when you decide to start a business. The limbic system, often called the “old brain,” controls emotions, safety, and survival. It takes over when you’re stressed and feel frustration or anxiety. Like when your best employee quits

Once you make a decision to do something, take a moment before you act to notice what you’re thinking. For example, say you decide to invest in new software for your business. Notice what thoughts immediately start to surface and how you feel as you get ready to sign the agreement. The reason it matters

When there’s something you don’t like about your life, like your business, your weight, or your marriage, the first thing most of us try is to change what we do. We hire a business consultant, or start a keto diet, or look for a therapist. It’s easy to think the answer is to take action.

What’s the reason you avoid, stall, change your goal, or read another book to find the “solution” instead of taking bold action? It’s the one thing holding you back from creating the business (and the life) you want. Telling yourself you don’t know, you’re not sure, you don’t have time, are all smokescreens. Believing you

There will always be obstacles between where you are and where you want to be. Otherwise, you’d already be there. If you’re surprised by that, or make it a problem, you’ll be frustrated a lot. When you run into obstacles, it doesn’t mean something’s gone wrong or that you won’t succeed. The obstacles are actually