The Psychology Behind Undercharging There’s a reason you undercharge.It took me a decade to understand it myself. The psychology of pricing is a reflection of belief, not competition. Here’s why:You know not to join the race to the bottom by charging less.But it’s easy to worry: Is it too much?Not enough?Will they buy? You think

The Downside of Early Success Patterns Early in life, you’re rewarded for certain ways of being.They become “winning strategies.” Like: Always have the answers Do it all yourself Be perfect Stay liked Your developing brain thinks:These strategies work.Let’s find more ways to use them. Fast forward. Today you’re a founder.And you’re still using them. Sometimes

What You Avoid Is Information What you avoid, delay, or resent reveals everything about you. It’s easy to focus on what’s visible: Sales and Financials Marketing results Team dynamics Client feedback But your real leverage is hidden. Hidden in what you’re avoiding, delaying, or quietly resenting: The new offers you hesitate to make The legacy

Insight Over Intensity When we don’t get what we want, we usually push harder. More effort. More hours. More pressure. But the answer isn’t intensity, it’s insight. Force doesn’t create freedom. It traps you in the same level of consciousness that created the roadblock in the first place. If you want different results, you don’t

Your Energy Sets the Tone Your energy sets the tone for: How clients perceive you How problems get solved How your team makes decisions How your business runs without you When your energy contracts, your team notices your urgency, anxiety, and need for control.The result is chaos, doubt, and dependency. When your energy is expansive,

Knowing Isn’t the Problem. Being Is. Your next breakthrough starts with who you’re willing to become. Most founders know what to do. They know they need to: raise prices. scale with systems. hire better, not faster. step out of delivery and lead. Knowing isn’t the gap.Being is. The space between where you are and where