When you’re creating something brand new, like a product, a marketing strategy, or a team structure, don’t look to the past for evidence that you’ll succeed. You won’t find evidence if it’s new for you. But neuroscience can help. fMRI scans show the same areas of the brain light up when you remember the past

What are you thinking when you’re in a hurry? That if you don’t hurry something bad will happen, like: It won’t work. It’ll never get done. Someone else will do it first. The urge to hurry contains the seed of doubt. You think you won’t succeed unless you hurry. It causes an effect similar to

The intention behind what you say is more important than the precision of the words. It seems like it’s what you say that creates the response. This is why you’ll spend hours wordsmithing. It slows you down and depletes your energy. Thinking it has to be perfect is a smokescreen the subconscious mind uses to

The usual way to fix what’s not working in your business is to change what you do.  Something goes wrong, and you feel a sense of urgency to act. But before jumping into action, stop and ask, “Who am I being?”  If sales are down, a key employee quits, or you lose a contract, who