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Why You Should Resist the Siren Song of Low-Balling Your Prices

You’re at an important trade show you can barely afford, you’re feeling like an imposter, and two Russian dudes approach you with this: “We’ve been watching you. You’ll never make it now that we’ve decided to take on this market. Starting tomorrow, we’re cutting our prices in half and targeting your clients first. There’s no

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The One Question Business Owners Must Ask to Overcome an Obstacle

Entrepreneurs create value by solving problems. The bigger the problem, the more value you add by solving it. When your business overcomes obstacles faced by an entire niche or industry, you also create a competitive advantage. One way to do this is to broaden your thinking. Look for solutions in other industries and find creative

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The Best Thing to Focus On to Grow Your Business

What do successful race car drivers, equestrian jumpers, and entrepreneurs have in common? They focus on where they want to go. Because energy flows where attention goes. Of course you know this, you’ve heard it before. But sometimes you forget and your mind goes on autopilot. The built-in negativity bias that has kept the human

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The One Tool You Need to Succeed in Business

It’s common to worry about money when you own a business. But it’s just not helpful. Revenue is a result. It comes from solving problems and adding value. Your mind is the tool you use to do both of those things. This means managing your mind must be your main priority. So how do you

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The #1 Way to Predict the Future

All day long you’re thinking. Most of the time your thoughts are automatic. Right now, your thoughts are causing you to feel energized or exhausted. Clear or confused. Confident or uncertain. ⁠ You can predict your future by looking at the thoughts you’re thinking today. ⁠ That’s because your thoughts affect how you feel, and

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