What happens when you set a big goal? You feel excited at first. But then you start to feel uncomfortable. You worry you might fail. When the pressure mounts, you feel the urge to “buffer” to escape feelings of doubt and overwhelm. You’ll eat the snack or drink the wine or buy another thing you

What stops you from your dreams? It’s not what you think. What stops you is that you don’t want to feel certain feelings. You’re willing to feel uncertainty and even doubt because, after all, you’re an entrepreneur. But you’re not willing to feel stupid or rejected. And you definitely want to avoid feeling weak. No

Hurry. Work hard. Be the best. Your mind is filled with rules like these. They were created in response to hidden beliefs such as: There’s not enough time. Struggling is necessary. I must prove my worth. They’re stored in an internal “manual” you use to make decisions and evaluate life. Most of the time, you’re

How do you decide what’s possible for you? Where do you look? If it’s something you’ve never done before, you can’t look to the past for evidence. You won’t find it there. You can check what other people are doing, but context is key. Your life is not the same as anyone else’s. Here’s a

Imagine you’re going for a drive with your brain. The neocortex is in the driver’s seat. It has a plan and a destination: creating a profitable and scalable business that you love owning. ⁠ ⁠ However, your limbic system, the oldest part of the brain, is in the passenger seat whispering in your ear: “You

Improve the readability for this for my blog SEO. Do not change the words or ideas. Just simply improve the readability: There I was again, blaming my business. A client canceled their software contract and I was thinking, “They don’t like us, we’re not good enough.” Followed by, “I don’t know what I’m doing.” Thoughts