The Founder's Newsletter

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Are You Focused on the Future or on Survival?

Imagine you’re going for a drive with your brain. The neocortex is in the driver’s seat. It has a plan and a destination: creating a profitable and scalable business that you love owning. ⁠ ⁠ However, your limbic system, the oldest part of

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Do You Have Expectations or Agreements?

Agreements vs. Expectations Agreements are rare. There’s something else much more common, and much less valuable: Expectations. An expectation is an uncommunicated rule. Unreasonable Expectations Some expectations for other people are unreasonable. For example: ❌ They can never quit.❌ They can never question

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