How do you decide what’s possible for you? Where do you look? If it’s something you’ve never done before, you can’t look to the past for evidence. You won’t find it there. You can check what other people are doing, but context is

Imagine you’re going for a drive with your brain. The neocortex is in the driver’s seat. It has a plan and a destination: creating a profitable and scalable business that you love owning. ⁠ ⁠ However, your limbic system, the oldest part of

There I was again, blaming my business. A client canceled their software contract and I was thinking, “They don’t like us, we’re not good enough.” Followed by, “I don’t know what I’m doing.” Thoughts like this make you feel inadequate. Even worse they

Why do some people get better results than others? Is it because of the way they think or the way they act? Both matter. But one provides more leverage than the other. Here’s why: Results come from action. But thoughts affect how you

Agreements are rare. There’s something else much more common, and much less valuable. Expectations. An expectation is an uncommunicated rule. Some of our expectations for other people are unreasonable. For example: ❌They can never quit. ❌They can never question us. ❌They can never

Sometimes it feels like your life is on the line when you own a business. Everything seems urgent and important. It’s hard to think clearly. That’s because your brain goes into survival mode when your business is your identity. It’s easy to spend