You already know that to grow your business you need to focus on strategy, execution, people and money.  What you may not know is the single most important thing you must do is love your business.  This isn’t some new flavor of “woo.”

You can learn the steps to sell your business, but the truth is even if you follow them, you’re only halfway there. The process of selling your business is two journeys, not one. There’s the outer journey of creating a valuable asset that