The Founder's Newsletter

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Do You Have Expectations or Agreements?

Agreements are rare. There’s something else much more common, and much less valuable. Expectations. An expectation is an uncommunicated rule. Some of our expectations for other people are unreasonable. For example: ❌They can never quit. ❌They can never question us. ❌They can never

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Do You Feel Anxious About Obstacles? Try This

What if there are no problems? Instead, there are obstacles. These obstacles literally form the path to your goals. Because if the obstacles weren’t there, you’d already be where you want to be. This means that identifying obstacles is the first step to

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Why Playing It Safe Is the Riskiest Thing to Do

What’s more important when scaling a business: strategy or mindset? Each one uses a different part of the brain. You use the more advanced thinking part of your brain to learn and understand strategy. This part of your brain focuses on the future

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