The Founder's Newsletter

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The Science of Overcoming Overwhelm

In business, you take risks and enter the realm of uncertainty and overwhelm all the time. You learn how to create something from nothing. It feels uncomfortable.⁠ Even when you’re working on things you want to do, like hiring staff for growth or

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How to Rewire Your Brain

Every breakthrough you achieve, every goal you reach – from building a scalable business, creating positive cashflow, or staying in peak physical condition, all begin with a thought. In business school, they teach us how to develop strategies, understand markets, and crunch numbers.

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The Secret to Loving Your Business Again

Running a business is like being in a serious relationship. In the beginning, you can’t stop thinking about the other person. You’re in love and everything is great. But over time, you start noticing little things you don’t like. Maybe your partner leaves

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How to Evaluate Your Options

We like to think that when it comes to difficult decisions, we use reason and logic to weigh the pros and cons. But the primitive part of our brain often works against us. It pushes for the option that requires the least amount

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How to Make Better Decisions

Your brain has two parts. The neocortex handles thinking, planning, and taking risks. It’s the part you use when you decide to start a business. The limbic system, often called the “old brain,” controls emotions, safety, and survival. It takes over when you’re

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Three Questions to Manage Your Mind

Once you make a decision to do something, take a moment before you act to notice what you’re thinking. For example, say you decide to invest in new software for your business. Notice what thoughts immediately start to surface and how you feel

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The Formula to Create Lasting Change

When there’s something you don’t like about your life, like your business, your weight, or your marriage, the first thing most of us try is to change what we do. We hire a business consultant, or start a keto diet, or look for

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These Two Questions Help You Win

What’s the reason you avoid, stall, change your goal, or read another book to find the “solution” instead of taking bold action? It’s the one thing holding you back from creating the business (and the life) you want. Telling yourself you don’t know,

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The Best Thing About Obstacles

There will always be obstacles between where you are and where you want to be. Otherwise, you’d already be there. If you’re surprised by that, or make it a problem, you’ll be frustrated a lot. When you run into obstacles, it doesn’t mean

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